Change for the better





Change for the better


No matter where our success stories begin, each and every one of them starts with our inspiration to keep on changing for
the better. And there is one reason for this aspiration: People. They have been shaping our vision;
setting our course and helping us navigate towards our goals.









Inspired by the smart generation


We believe that every single person’s contribution counts towards changing the world for the better. 
This is why the smart generation is our greatest source of inspiration: We get inspired by people’s ever-changing
needs and life-styles and strive to meet subsequent demand with the best and most beneficial solutions. 










The story of Beko



Beko set out in 1955 – with a single washing machine. And with one goal: To bring smart products to everyone.
Today, we are the second largest brand within the European white goods sector. Since our first
day in 1955 one leading principal has guided Beko: Change for the better. Consequently
the story of Beko has been a story of constant, positive change.
And this desire to innovate – for the good of our customers
and our environment – has already brought us a long way.





The second largest brand within the


European white goods sector








We changed our logo for the sake of “change for the better”.